Story is a driving force of anything in sports and entertainment. Not having the playoffs play out in front of the large audience as they had done in the past I think was one factor.

For the first time a major sports property has largely migrated from network to cable, where the dual revenue streams of subscriber fees and advertising can support the escalating costs of broadcast sports rights, ... In the future, it will become almost impossible for broadcast television sports to match the power of those 'sub' fees, which are unique to the cable world.

It was the continuing convergence of entertainment and sports.

Water is the driving force of all nature.

I think over the last five years, NASCAR has become a force to be reckoned with in the entertainment industry,

Our defense is key to us right now. We've got to play good defense. That's our driving force.