Starting a company is like throwing yourself off the cliff and assembling an airplane on the way down.

An entrepreneur is someone who will jump off a cliff and assemble an airplane on the way down.

The opportunity to build an enduring product far outweighs the cost of alienating a few users along the way. And the sooner you internalize that trade-off, the faster you'll move along the path to scale.

You have to be constantly reinventing yourself and investing in the future.

Living at risk is jumping off the cliff and building your wings on the way down.

Sometimes the fastest way down is to jump off a cliff.