Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

We think of Starbucks not as a coffee company but a media company.

Starbucks represents something beyond a cup of coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.