Starbucks is doing a remarkable job of adding new drinks and more stores, and the pace hasn't slowed one bit.

With Wal-Mart, the online component is a step that they have been taking gradually, but it is not a full-on 'this is what we do for a living' business. With Amazon, this is what they do for a living.

You have to continue to watch the costs. Definitely over the past year and a half or so there has been a real creep up in the selling, general and administrative expenses line because of better benefits.

It's either an olive branch to acknowledge that they need to do more or others might view it as throwing down the gauntlet for government and business to work together.

Food is definitely an additive feature, and it keeps people in the stores longer and keeps them from going anywhere else.

The bigger story here is the return to historical norm of the sales number. The 7 percent internal growth number will help build a higher level of confidence that the company's investment efforts in hiring sales personnel is paying off.