[Starbrand has also provided added features for The L Word first-season DVD -- a fact that David Bowers, vice-president of marketing for program distribution for Showtime Networks, says dovetailed nicely with his own promotional plans for the show.] It came out of the blue. At the time when I was making the DVD for season one, we were looking for a cost-efficient, unique way to communicate with the fan base, ... Dedicated fans want to know everything about their favourite characters, and this lets them feel closer to them.