Sony and its peers all face tremendous pressure in the marketplace, but we have a sense of urgency and we have a sense of purpose. We can and will compete vigorously.

It's urgent we rectify this situation.

Sony doesn't want to punish the consumer.

In the digital world, he who hesitates is abandoned. So you have to generate 3-D excitement with as many devices as you can find.

The futures of Crackle and Hulu and so forth become more and more important as we connect to more and more devices. We need our content to make our services as attractive as Apple's or Amazon's or Microsoft's. We're in a brave new world of fierce competition.

We are shattering internal silos ... and reorganizing to become more nimble and to have a focused product lineup.