Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun.

Social media is about friending someone so they'll invite you to a party or get you a job. If that's the work, Snapchat is the playground.

Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.

What social-media really becomes after years of use is a constant stream of information both verbal and visual that at first drenches the mind, quenching its thirst for knowledge, and subduing its curiosity slowly but surly transforms into a torrent that renders the brain heavy and the mind restless.

I'm a social media addict.

The reason people need advice on using social media is that they're a much more complex and nuanced way to communicate than a conversation or email.