Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

Our goal is to make the best devices in the world, not to be the biggest.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.

Sometimes your best investments are the ones you don't make.

We hire people who want to make the best things in the world.