Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we're saying to the broadcasters is, 'There's a way for you not to put your head in the sand.'

I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.

Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.

If the broadcasters were to win on their claims, they'd outlaw the DVR.

The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.

You've got to find some way of saying it without saying it.