Some of the greatest technology innovations are developed by observing what children do with the objects around them

Some of the most exciting ventures have been created around distractions which first appeared attractions.

A strong brand works better than insurance for managing risks.

Designing a brand experience is not the same as designing. You see the design but you feel the experience.

Chaos creates unhappiness. Unhappiness creates further chaos. Something like a multiplier effect. It is important to focus on happiness. Unconditional

If you want a premium, enhance the experience.