Social context trumps reason and social context drives your behaviors with an influence akin to an invisible force. We naturally adapt our behaviors to the context.

Social context and NOT individual abilities drives performance, success or failure of a team or a project.

As humans, we unconsciously embrace the group’s beliefs and behaviors without questioning them or surrender to their opinions.

People who feel excluded get angry and act out their anger in the team. No man is an island, no person can function isolated from the group. When you create a team, any kind of team, inclusion is fundamental. Without every member feeling deeply that he or she belongs to that group there is no team.

Failure is not an option but it is constantly a possibility. You manage your success by managing both the technical and the social risk.

Social context and NOT individual abilities drives performance, success or failure of a team or a project.