So in essence, what we're doing is providing a top tier of television and movies right at the customer's fingertips, which is a little different from what research shows as cable's VOD, which is usually the destination of last resort.

In 2007, we are roughly going to double the size of the drive, which will give us even more capacity for the viewers' home.

We are still a work in progress, getting our feet wet and looking for feedback as to what people really want. We know this is the television future of the NFL.

We don't know how people will use it, we just know what we have and the research will tell us how to adapt to the customers' desires.

It's pretty ground-breaking for this company. It's a complete sports experience for a complete sport. And it's really just scratching the surface of what we could be doing with it.

I think everyone who makes movies should be forced to do television. Because you have to finish. You have to get it done, and there are a lot of decisions made just for the sake of making decisions. You do something because it's efficient and because it gets the story told and it connects to the audience.