Simplicity is about subtracting the obvious and adding the meaningful.

Videogames are indeed design: They're sophisticated virtual machines that echo the mechanical systems inside cars.

Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well.

In the '70s and '80s there was an attempt in K-12 to teach science through art or art through science. The challenge today is how do you build the ethos of art and design into the academy of science.

I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.

Research universities need excellent means to communicate and express their results to regular people.