She shaped American film criticism for generations to come and, more important, the national understanding of the movies,

I've grown up on Woody's movies and his prose,

Movies suddenly became "film" and "cinema" an "art form" and terribly chic. . .

Film criticism became the means whereby a stream of young intellectuals could go straight from the campus film society into the professionals' screening room with- out managing to get a glimpse of the real world in between.

An often-repeated assertion in the body of film criticism I have written is the assertion that movies do not just mirror the culture of any given time; they also create it.

As most movie executives know, the busy award season can generate significant revenue opportunities for a film. Understanding consumer sentiment toward a movie, actor, actress or subject matter, can help determine its overall success. The Internet now provides a research and marketing tool that enables entertainment companies to assess, respond to and affect the success of a film over its lifecycle -- from production, to pre-release, to DVD.