Sending e-mail helps to cut down the cost of First Friday, things like advertising and flyers. We're looking at $500 to 600 per month.

We are encouraging people to come down and support the downtown.

We're establishing an e-mail list to let people know about the events. We're going to use the list to let people know our First Friday happenings.

It's about getting mad, getting crazy.

Abby's done a great job, ... I think she's fine-tuning it a little bit.

I think there are going to be a lot of bumps along the way,