FastSaying
Right now, the only thing Ranger has going for it is price.
Catherine Madden
Price
Ranger
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The way sales are going now, the Explorer could be a vehicle that sells 150,000 units a year (by 2008), leaving ample room at Louisville Assembly for a light pickup.
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It may be clichΓ© at this point, but no doubt, product is king, and they need to establish what the Ford and Mercury and Lincoln brands are to the consumer.
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Saturn has been a laggard when it comes to new vehicles, so expanding the lineup is a good sign. One of the criticisms is that GM targeted Saturn to fight the Japanese but without expanding the lineup, they've lost buyers.
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It's obviously a disappointment. It's smart that Ford has taken the initiative to slow down the line rather than produce too many. But it doesn't bode well for the workers.
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No matter what way you want to cut it, the contrast with is only that much more stark with Ford and GM. Toyota still has a much smaller production base in North America than GM or Ford, but increasing capacity as quickly as they have is an impressive feat.
β Catherine Madden
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Ford
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