[Referring to his successful Atlanta-based dog breeding business, Big Boi explained the name of the label:] My 'Purple Ribbon' dogs have a strong blood line that goes back three generations. I want to put out potent funk music. Purple Ribbon is gonna be so strong you can smell it. ... This is a Big Boi thang, not an OutKast thang. I'm doing films, but music is my first love.

Big Boi

Big Boi

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