Rationality is not one of this industry's attributes.

Rationality is not one of this industry's attributes.

[I]t is rather the case that we desire something because we believe it to be good than that we believe a thing to be good because we desire it. It is the thought that starts things off.

People who are more rational don't perceive emotion less, they just regulate it better.

The consensus in the industry is that (BT's) prices are unfavorable.

The consensus in the industry is that (BT's) prices are unfavorable,