Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

I actually bought a travel guitar, and that guitar is really cool. You can actually fold the guitar, and you can plug headphones into it, but it's acoustic, or semi-acoustic.

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

With Spotify, people don't get it until they try it. Then they tell their friends.

You've got to listen to your guests.

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'