Public stigma <br />Stereotype Negative belief about a group (e.g., dangerousness, incompetence, character weakness)<br /><br />Prejudice Agreement with belief and/or negative emotional reaction (e.g., anger, fear)<br /><br />Discrimination Behavior response to prejudice (e.g., avoidance, withhold employment and housing opportunities, withhold help)<br /><br />Self-stigma <br />Stereotype Negative belief about the self (e.g., character weakness, incompetence)<br /><br />Prejudice Agreement with belief, negative emotional reaction (e.g., low self-esteem, low self-efficacy)<br /><br />Discrimination Behavior response to prejudice (e.g., fails to pursue work and housing opportunities)<br /><br />Understanding the impact of stigma on people with mental illness. World Psychiatry. Feb 2002; 1(1): 16–20.<br />PMCID: PMC1489832