Public stigma
Stereotype Negative belief about a group (e.g., dangerousness, incompetence, character weakness)

Prejudice Agreement with belief and/or negative emotional reaction (e.g., anger, fear)

Discrimination Behavior response to prejudice (e.g., avoidance, withhold employment and housing opportunities, withhold help)

Self-stigma
Stereotype Negative belief about the self (e.g., character weakness, incompetence)

Prejudice Agreement with belief, negative emotional reaction (e.g., low self-esteem, low self-efficacy)

Discrimination Behavior response to prejudice (e.g., fails to pursue work and housing opportunities)

Understanding the impact of stigma on people with mental illness. World Psychiatry. Feb 2002; 1(1): 16–20.
PMCID: PMC1489832