Protestations of indifference to higher office are hard to take seriously when the 'non-candidate' is busily engaged in testing the waters.

If you're a brand aligning yourself with the daytime show, the nighttime show could affect you adversely. The hard-edged personality of Martha is going to sell different types of products than the nice Martha who arranges flowers.

Most of our clients are testing prototypes. We've worked at it pretty hard. We're working with the governor's office very closely. They're working hard.

People do and say things online that they never would do otherwise. The people I see in my office - they're not perverts, but they get online and suddenly, they're sex fiends.

I can't take anything seriously.

The automation and what we're doing now will make future testing go that much more efficiently.