Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.

A lot of the hip hop artists don't write music. They write words.

I'm into my grime, hip-hop, dance, and house music.

I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.

I'm very tomboy, and I'm inspired by hip hop artists.

Graffiti writers were the most interesting people in hip hop. They were the mad scientists, the mad geniuses, the weird ones.