Physics is about questioning, studying, probing nature. You probe, and, if you're lucky, you get strange clues.

To get high data transfer rates in communicating information, you would love to use optical fibers. The problem is that light is extremely hard to manipulate. So we make a perfect copy of the information carried by the light. We transfer it to matter - the condensate.

Incidentally, think about the ramifications of storing data on light waves that can be stopped and started at the speed of light.

There's a tremendous amount of work building the apparatus, getting the experiment to work. But sitting there late at night in the lab, and knowing light is going at bicycle speed, and that nobody in the history of mankind has ever been here before - that is mind-boggling. It's worth everything.

If in physics there's something you don't understand, you can always hide behind the uncharted depths of nature. You can always blame God. You didn't make it so complex yourself. But if your program doesn't work, there is no one to hide behind. You cannot hide behind an obstinate nature. If it doesn't work, you've messed up.

Those who are not shocked when they first come across quantum theory cannot possibly have understood it.