Peyton is as important to us as any asset we have at Reebok. It's safe to say he'll be with Reebok as long as he plays football.

(Nevada) was a tough loss, but it woke us up a little bit. We know we've got to come to play every game and stay focused.

The ring is the ring, but the hat and the T-shirt is here, it's now, it's at the moment of conquest.

We've finally listened to the cries of women who wanted NFL product.

That is very special. Our people, from the machine operators all the way to the front office, everybody in this building is proud. We know it comes out of our building.

The greatest marketing tool there is is victories. I think [the team's merchandise sales] are going to finish strong.