People's behavior makes sense if you think about it in terms of their goals, needs, and motives

What we believe to be the motives of our conduct are usually but the pretexts for it.

Wahrscheinlich kann man vom Nichtwollen seelisch nicht leben; eine Sache nicht tun wollen, das ist auf Dauer kein Lebensinhalt.

Finding this, she was much perplexed as to Henchard's motives in opening the matter at all; for in such cases we attribute to an enemy a power of consistent action which we never find in ourselves or or in our friends...

We brought the laundry unit, a generator and a shower unit to be used by whoever needs them,

The more we understand our customers' challenges and goals, the more effectively we can respond to each customer's unique needs.