People will have to go to extreme measures to get an Xbox 360.

People are going to have to go to extreme measures to get an Xbox 360, ... From Microsoft's perspective, they would have liked to get out more units.

The biggest source of tension for publishers has been how many hardware units will be available for retail this holiday.

The demand is higher at this point than people were expecting.

It's been a full five years since people have been able to get their hands on next-generation technology. So there's much more pent-up demand than [during] the release of the last generation's cycle.

[So is this:] When people are pushed to a certain limit, ... they will start coming up with novel and extreme solutions to their plight.