People will go out and see the movies, and there's something appealing about the competition having no clear favorite.

Usually, the Olympics beat anything thrown against it combined.

Usually, the Olympics beat anything thrown against it — combined.

Instead of having the ad stand alone, they are surrounding it with other platforms where people are migrating. You want to get the biggest bang for your buck by putting the commercial in other venues.

Usually, the Olympics beat anything thrown against it — combined.

They're promising very good numbers that they have a better-than-even shot to obtain. The patriotic swell of the country I think will help the numbers.