People want closet space. If you fill it to the gills, the assumption is you don't have enough closet space.

You've got to create the space, then fill it.

We needed about 200 pairs to fill the closet, and you figure $500 a pair - well, you just can't go and spend $100,000 on shoes, so you do what you can,

While the search marketing space grows, it's hard to get good people trained, If they're good, others want to poach them.

Now that we have such a great space it's totally different. We've always had a certain heart to our productions that was different from other places that had everything on a silver platter. We didn't have some of the luxuries–actors were building sets, moving sets, working tech. Now each can focus on their own position. It's amazing to have the luxury of that space.

I'm trying to keep affordable space for artists.