People used to want to see the same old thing, but nothing in the marketing of 'Stealth' made it seem truly original. All I remember from the trailer is the airplane, not the characters. And all I remember from the trailer of 'The Island' is the concept, not the characters. 'Mr. & Mrs. Smith,' 'Batman,' 'War of the Worlds': Those trailers were about characters. That's good for the movie business.