People understand that if I want to see Alex Rodriguez in a Yankee uniform, they're going to have to pay him $20 million. If you're not upset at players getting that type of money, then how can you be mad at a company that puts their sign on a billboard? That's how they pay for those salaries. I think the public has gotten a lot more understanding of how sports works. It's a business like any other business.

Rob Tuchman