People say we have too many brands. We have too many brands if we try to do the same things with all the brands.

We're thrilled that consumers voted with their pocketbook and made Chevrolet the number-one U.S. brand in 2005. But we're not going to spend time celebrating this accomplishment.

Hindsight being 20/20, I probably wouldn't have done it.

There's a very strong sense of urgency to show improved results now.

We're trying to restore some sanity to the pricing environment in our industry.

When we are on consumers' shopping lists, we like our chances.