People inspire me. Everyone is such an individual and has unique stories. I'm a voyeur. I eavesdrop. Sometimes I ask questions. And sometimes people just want to tell me their stories.

I want to do stories that inspire people.

Consumers want products that tell stories, have magic, and inspire.

Without poetry, stories would be told in sepia.

Not all journalists are really journalists. They ask such stupid questions sometimes, especially the newer ones, and because... these people can't tell if you're joking around, you just can't have any sense of humour; you really can't.

I couldn't have known 'Crank' was going to be published, let alone become a big hit. That book was very personal for me: I had to tell the story for myself.