People have video all over the place, coming out of their ears. People are looking for a way to share that.

But the question is, 'Are those same strategies going to work when users are viewing user-generated content?

We'll get established in the residential areas and the new developments south of here. We'll pull people in from west Bradenton, from further east and from Lakewood Ranch.

We did make some changes. It is affecting a number of people. What it is all about is updating and refreshing our entertainment.

There are still a couple of spots people are battling for. It's still very, very early. It's a matter of getting experience.

We're definitely taking a close look at him. We haven't specifically named him as a suspect, but some people are saying he's at the top of our list.