People generally estimate tall glasses as holding more liquid than wide ones of the same volume. They also focus their pouring attention on the height of the liquid they are pouring and insufficiently compensate for its width.

Brian Wansink

Related Quotes

People say, 'Oh, the bartender knows what he's doing.' Well, the bartender does know what he's doing in a lot of cases, but he falls victim to these illusions.

— Brian Wansink

It was basically an 'out of sight, out of mind' demonstration. The less visible and less convenient the candy, the less people thought about it and were tempted.

— Brian Wansink

This means that the moviegoers were unaware that the exceptional amount they ate was due to the size of the container.

— Brian Wansink

We're finding that portion size can influence intake as much as taste. Large packages and containers can lead to overeating foods we do not even find appealing.

— Brian Wansink

You don't drop 2 pounds in two days. You don't see your cholesterol cut in half,

— Brian Wansink