People are talking about Wyoming. We've had more visibility from this movie than we've had in a long time from a movie.

If they ask if it was filmed in Wyoming, we tell them no. If they don't ask, we just tell them about the activities that are available in Wyoming.

It?s a charming little place. It is absolutely breathtaking.

In our marketing efforts, we are owning (Wyoming's iconic features) and really putting emphasis on those things that really set Wyoming apart.

None of us can individually afford to be in those markets and get the exposure we do together.

It has its advantages in many instances.