Participation at CARTS should be an indicator of the level of industry confidence. We expect that engineers and marketing executives will make the small investment of time to gain a competitive edge by finding out where the industry is going from both a technology and market perspective.

Steven has a role in one of the spots for that campaign. His participation in the Interns spots is reduced. We are looking at alternatives for marketing strategy and that is what the Interns campaign represents. We are always looking for ways to represent our brand value. We have an ongoing relationship with Steven. Also, [the] 'Dude, you're getting a Dell' tag line will be sticking around -- it is in the Interns spots now.

Steven has a role in one of the spots for that campaign. His participation in the Interns spots is reduced. We are looking at alternatives for marketing strategy and that is what the Interns campaign represents, ... We are always looking for ways to represent our brand value. We have an ongoing relationship with Steven. Also, [the] 'Dude, you're getting a Dell' tag line will be sticking around -- it is in the Interns spots now.

We would like to have more participation from the tavern members as well as more riders from the public.

We expect 100 percent participation from our membership and they are proud and eager to work together to aid and improve our community and the lives of our neighbors. This special day I am sure will be the launch pad for more to come.

It's integrated marketing. We have a market that is very specific, and we do everything we can to support that market.