Parable merchandisers, out of California, offer upscale, exclusive products and emphasize customer service training. They represent 250 of the best Christian bookstores in the country.

We once considered opening a teachers' store. But our personal faith experiences brought us to this.

Eighty percent of the people who come into a Christian book store have a felt need. That's an incredible opportunity for us to help. We see people who are maybe going through a divorce or recovery. Some just want to know who this God is we know.

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.

We accommodated (ground water) users at considerable expense to our customers. We believe the company made a significant contribution to the economic viability of agriculture in the state of Idaho.

Idaho Power's customers are taxpayers, too.