Overall, things are changing. We have to be relevant to a broad range of customers. Price is important, but we are also concerned with value. Value is not just price. It is assortment and convenience.

This campaign corresponds to our overall objective of being more relevant to the broad range of customers who shop in our stores. We expect our focus on familiar celebrities who are enjoying themselves at home with family and friends to resonate well with everyone who is looking forward to being home for the holidays this year.

We're hoping to help a segment that's already shopping at our stores but wasn't necessarily finding what was essential to them.

This [holiday] season is coming in a year that's been difficult for a lot of people. We wanted to do something that would be perceived as sensational.

We hope if we take care of our customers by giving them the best value in the marketplace, they will continue to come to us as a primary destination. We don't think they will be disappointed.

We are seeing nice traffic up to the last minute. We think (the holiday season) is going right down to the wire.