Our single most important challenge is therefore to help establish a social order in which the freedom of the individual will truly mean the freedom of the individual.

Lists have always implied social order.

Social order at the expense of liberty is hardly a bargain.

I don't think you can impose a social order from the top down.

The author takes the position that the consumer pays the tax, and as such every individual of the social order should be given unlimited opportunity to make the most of himself.

Once the ratings are in place, the market will dictate whether gradations are in order.