Our marketing tactics are really where we separate ourselves.

We know the kind of music listener that we are looking for.

While [jazz] students are a first priority, we get a nice mix of students and community members at our shows.

Our shows are dedicated to a more narrow target of music, and although a lot of people show up, we kind of fly under the radar.

The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach.

The Best Marketing Is Education!