Our look and image never change dramatically from one season to the next, so we need an edge.

You want to look fashionable and put-together, not like you hit every sale rack this season.

If I see someone wearing Hilfiger it makes me proud, but then I wonder what I could do to make the style more relevant for them next year?

We like to believe our fashion is growing.

I've never tried to do couture, because it's a whole different beast.

Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.