Our initial tests have been very encouraging. Our ratio of sales-to-leads is running well above industry averages. There's no question that this concept is an effective way to drive more business to Thrifty Car Sales dealers.

The creation of a BDC should result in more business for Thrifty Car Sales dealers and happier customers. Our dealers were telling us they had a need for greater traffic flow to their locations, and the business development center is designed to do just that. This is a red-hot concept in the car sales industry right now. Lots of new car dealers with multiple brands are moving to a call/business development center strategy. It takes incoming calls off the showroom floor and channels them to dedicated professionals solely focused on making appointments. We were able to leverage the assets of our worldwide car rental reservation center to deliver an extremely cost-effective, state-of-the art, full-service call center for our dealers.

Clearly, there are huge opportunities in improved customer service and increased business opportunities for car sales dealers who take the time to follow up with customers. Dealers typically don't have the manpower to adequately follow up. Our beta test of the business development center concept for Thrifty Car Sales has already proven very effective.

Over 50% of the answers on psychological sales tests are probably faked.

The addition of a Business Development Center and the upgrades to THRIFTYCARSALES.com will leverage our ability to drive more traffic to dealers in a uniform, cost-effective way. These new features are already resulting in increased sales at our dealerships, and will ultimately make Thrifty Car Sales dealerships even more attractive to potential franchisees.

We also spent a lot of time with our dealers to address their internet wants and needs. What we've created adds tremendous value to their franchise.