Our goal is to reduce our impact on the environment while engaging consumers to take action. This packaging and labeling initiative should make our industry more transparent and give consumers the information they need to make a smart buying decision.

We are anxious to do the project because Cooper is one of our good customers and we believe it does good things for the city.

The Community Builders Tour is an important effort for Timberland and its partners in creating a lasting, positive change in the community. We believe that everything we do has an impact on the communities in which we live and work -- and as a responsible corporate citizen, we must actively and positively engage in those communities and inspire others to do the same. It looks like Americans, especially young people, are hearing that message loud and clear.

As a company, Timberland wants to make it better and the new packaging will do just that. Our goal is to reduce our impact on the environment while engaging consumers to take action. This packaging and labeling initiative should make our industry more transparent and give consumers the information they need to make smart buying decisions.

Every day, we challenge ourselves to think of ways to improve our products, the way we manufacture them and how we can become better members of our community. I believe this packaging and labeling initiative is another step in an industry-wide movement towards becoming more aware of what goes into the products we consume.

Given the current environment, when you've got so many companies doing poorly, to see one come out with this kind of upside surprise really speaks to the traction their strategy has.