Our customers asked for it. This is our way of answering our customers.

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

See, we answered your question here, but we're not answering all these other questions that, perhaps, you haven't even asked us yet.

Customers are more comfortable with a name they know.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

We had more customers for the Indianapolis game than we did for the Cincinnati game, and I'm sure we're going to have more for the Denver game than we had for the Indianapolis game.