Our belief so far is that we are seeing a fairly good response. We have kind of a unique product; we're not aware of any other merchants doing this.

We need to have the same belief as they do, but when Vic Akers took over as manager the gulf between ourselves and the leading German sides was huge. Now it's not.

We were in fourth, so we had nothing to lose. We had no choice other than to really attack.

We've established a great business model for horse owners, and many of them are also dog owners. They have suggested we expand into dog products, and the more we looked into it, the more we liked the fit.

The most important thing is being passionate about what you're doing and always give it your all. That is the key to success.

I've always had to train harder than others to get the oxygen to my muscles because of my lung capacity. I have to push myself past the point of being comfortable.