Our audience is much smarter, much more sophisticated, and not necessarily because it's older,

We seek to craft characters who inspire empathy: characters our audience will care for and, as a result, will care about what happens to them and thus will share the journey we have charted. A story, after all, is the character's journey.

We tried to train the girls smarter, and not necessarily harder, to build up to this. We knew we would be in the hunt for the title, but for us to win it is just unbelievable.

We had every kind of audience you could name. Young, old, not-so-old, some older than old, some younger than young: they were there, they were there! There was everything.

A character wandering around asking, 'Who am I?' isn't, in and of itself, a story I'm interested in telling.

Some of the best moments I've ever written have come about because someone, somewhere, blew my preconceptions out of the water and dropped a detail in passing that took the work in an entirely new, entirely unexpected, direction.