One thing Bristol doesn't need is more advertising, ... All they have to do is print the tickets and open the gates.

The numbers came in ahead of expectations and they offered a slightly better third-quarter advertising outlook, but there remains concern over the audience share having declined so dramatically this year.

Advertising is at about 4 percent of revenue at this point. We are dealing with national advertisers that need a certain amount of reach before they really start advertising a lot. We see 10 percent as a reasonable number.

There is phenomenal momentum behind search engine advertising. The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market-- search engines are getting even better at making money off search engine results pages.

There is phenomenal momentum behind search engine advertising,

It's not that much of a stretch to be advertising on the PGA.