One of our main goals as a company is to increase our earnings. The whole energy efficiency program and energy labeling program marries up to that strategy because it's one of the ways we can reduce operating costs.

Forty percent of all of the energy consumed with the old lighting system has been saved now with the new lighting system that's been installed.

On a building, the Energy Star plaque means pollution prevention.

Carbon trading engages finance directors. It takes the issue of energy efficiency right to the top of the company.

The industry is taking steps on both the energy efficiency and clean-energy fronts -- there are plenty of resorts doing one or both of those things.

Partners such as Sears are spreading the word about the importance of energy efficiency in all aspects of our lives. They are a leader in the industry and are doing an outstanding job of educating consumers about the benefits of ENERGY STAR products that help their customers save money and help protect our environment.