One of Job's great strengths was knowing how to focus. " Deciding what not to do is as important as deciding what to do, " he said. " That's true for companies, and it's true for products.
Walter Isaacson
Related Your "Not To Do" list is also important. MANI S. SIVASUBRAMANIAN You don't tell an astronaut what to do. ATMOSPHERE Focus is a matter of deciding what things you're not going to do. JOHN CARMACK Focus is a matter of deciding what things you're not going to do. JOHN CARMACK If you're confused about what to do, it's a sign that your enemy is winning. TOBA BETA Stand for something. Make your life mean something. Start where you are with what you have. You are ... GERMANY KENT When people are vulnerable to control, they feel that they are selfish for deciding what to do with ... HENRY CLOUD People want the here and now, rather than the there and after; as most are living in the where and w... ANTHONY LICCIONE We both know... that soon everything is going to end... ... This chat will be in the... DEYTH BANGER [If a man] postpone[s] any open acknowledgement... that his own faith is in direct opposition to the... C.S. LEWIS Daisy stared worriedly into his shadowed face. “What if you change your mind about me? What if you... LISA KLEYPAS When you are not sure what to do, take action. You will quickly find out. JEFFREY FRY What we are communicates far more eloquently than anything we say or do. There are people we trust b... STEPHEN R. COVEY The most important thing you do everyday you live is deciding not to kill yourself. ALBERT CAMUS Living is a constant process of deciding what we are going to do. JOSé ORTEGA Y GASSET Most powerful of all powers in its holy insinuation is _being_. _To be_ is more powerful than even _... GEORGE MACDONALD Nothing is ever as good or as bad as it appears to be. JEFFREY FRY What was done today by Johnson is exactly the thing he said he was not going to do. He has shown his... DENNIS KOEHLER It was difficult for me to be away from Boise today. As you know, the House is deciding on a very im... MARILYN HOWARD When you run for your life, you will become the one deciding how you use your time. You will be the ... SUNDAY ADELAJA Do what you do so well that they will want to see it again and bring their friends. ~WALT DISNEY The pull, the attraction of history, is in our human nature. What makes us tick? Why do we do what w... DAVID MCCULLOUGH In my study, there are stacks of papers to grade, books I should have read & reviewed months ago... JESS ROW Acceptance is not submission; it is acknowledgment of the facts of a situation. Then deciding what y... KATHLEEN CASEY THEISEN Acceptance is not submission; it is acknowledgement of the facts of a situation. Then deciding what ... KATHLEEN CASEY THEISEN What matters is the one thing I do know for certain: God is with me. CRAIG GROESCHEL Readers are responsible for deciding if the information (they read) is true. There has always been b... JEFF HESS Next generations will not know what is to have childhood. DANIEL MELGAçO This was when she asked him whether it was true that love conquered all, as the songs said. 'It is t... GABRIEL GARCíA MáRQUEZ Be true to yourself & your feelings.They will never let you down. DR ANIL KUMAR SINHA Be true to yourself & take responsibility of your action. DR ANIL KUMAR SINHA Respect your own self being.Don’t compromise by living someone else life. DR ANIL KUMAR SINHA Being true to self is better than being liar to impress & influence other. DR ANIL KUMAR SINHA Being true to self is the biggest accomplishment.You are born original, remain original by virtue of... DR ANIL KUMAR SINHA When you are true to yourself, you are completely honest with what you feel, deeply value, and desir... DR ANIL KUMAR SINHA Be true to yourself. Being true to yourself is most effective way to make you proud of yourself.Make... DR ANIL KUMAR SINHA Pay attention to your deeper senses and feelings, and by cultivating greater awareness in your life,... DR ANIL KUMAR SINHA Inculcate virtue of being true to self.Being true to self will arm you with high self esteem & keep ... DR ANIL KUMAR SINHA Being true to oneself is the most personally valuable skill one can acquire, for it leads to genuine... DR ANIL KUMAR SINHA Be honest to yourself & follow your dreams.Stay true to yourself because it’s only you who will ma... DR ANIL KUMAR SINHA Follow your passion,remain true & loyal to yourself,be master of own motivation & inspiration , life... DR ANIL KUMAR SINHA But the examinations are the chief bugbears of my college life. Although I have faced them many time... HELEN KELLER ...our enjoyment of the great works of literature depends more upon the depth of our sympathy than u... HELEN KELLER I am free to choose my own actions. Indeed, like everyone else, I must be so. A good act that is com... CAMERON DOKEY What is it really like to be engaged?" asked Anne curiously. "Well, that all depends on ... L.M. MONTGOMERY Popularity ends on yearbook day-Respect stays forever. JOHN BYTHEWAY If you have to ask, you've never been in love. More than that, you've never had your feelings hurt b... CAMERON DOKEY When one reads hurriedly and nervously, having in mind written tests and examinations, one's brain b... HELEN KELLER I didn’t study medicine to watch people die." -Kira DAN WELLS But now we've finally taken full possession of what is rightfully ours, because everyone must feel t... NEAL SHUSTERMAN That's wrong," she declared. "Everyone must have one thing that they can excel at. It's just a matte... HARUKI MURAKAMI There’s only one question that matters, Ms. Lane, and it’s the one you never get around to askin... KAREN MARIE MONING Girls you are stronger than you know.. If you don't like being treated like a doormat the get the f*... KELLY ELLIOTT I’m like that. Either I forget right away or I never forget. SAMUEL BECKETT Human is what he decides to be. ZAMAN ALI You gotta pay your dues to sing the blues. CAROL PLUM-UCCI You're supposed to be kind to everyone, because you never know when you're meeting an angel. CAROL PLUM-UCCI A Traveller at Sparta, standing long upon one leg, said to a
Lacedaemonian, "I do not believe you c... PLUTARCH No man dies for what he knows to be true. Men die for what they want to be true, for what some terro... OSCAR WILDE Take this as a rule of thumb. There are smart folks doing this transition, and they're deciding how ... MATT CUTTS The sad heart needs work to do. JOAN BAUER Broken down into manageable chunks, the biggest projects become easy to conquer. MANI S. SIVASUBRAMANIAN By giving yourself less time, you'll work faster, concentrate more intensely, and perform at peak ef... MANI S. SIVASUBRAMANIAN It takes almost as much effort to NOT do something, as it does to do it. MANI S. SIVASUBRAMANIAN Often our biggest distractions are not external, but come from within. Get out of your own way! MANI S. SIVASUBRAMANIAN Focus isn't just working with single-minded devotion to a purpose. It's also working ONLY on things ... MANI S. SIVASUBRAMANIAN Some people spend a lifetime chasing the wrong goals. They work with extreme focus - but it doesn't ... MANI S. SIVASUBRAMANIAN Your ability to sustain focus depends on how enjoyable and productive it is. MANI S. SIVASUBRAMANIAN Take power breaks every hour. Schedule tougher tasks for the time when you are most productive. MANI S. SIVASUBRAMANIAN Find your true passion. Tap into the endless inspiration & energy it provides. Your focus will o... MANI S. SIVASUBRAMANIAN Focus can become an obsession... But your ability to sustain the drive to focus will depend upon how... MANI S. SIVASUBRAMANIAN Confucius said, "To know that we know what we know, and that we do not know what we do not know, tha... HENRY DAVID THOREAU How do you know if something is real? That’s easy. Does it change you? Does it form you? Does it g... C. JOYBELL C. You've got to find what you love and that is as true for work as it is for lovers. Your work is goin... STEVE JOBS If you want to marry me, here's what you'll have to do: You must learn how to make a perfect ch... SHEL SILVERSTEIN It is important to do what you don't know how to do. It is important to see your skills as keeping y... CARLOS CASTENEDA Just when it seems like life is getting good, something always has to come along and ruin it. SUSANE COLASANTI Deciding that your goal in life is happiness is about as productive as a cat deciding its goal in li... CARL WHITE It is about deciding what is a blatant dive and what is not. HARRY REDKNAPP For true success, it matters what our goals are. And it matters how we go about attaining them. The ... TOM MORRIS It is an apology,” he said, “for not believing in you . . . or in us. Yesterday, I thought I’d... CHLOE NEILL The true test of character is not how much we know how to do, but how we behave when we don't know w... JOHN HOLT The true test of character is not how much we know how to do, but how we behave when we don't know w... JOHN W. HOLT, JR. The true test of character is not how much we know how to do, but how we behave when we don't know w... JOHN W. HOLT JR. “My to do list is so long, my grandchildren will have to finish it.” ROSS ELDER Don’t waste your time trying to impress others to satisfy their ego. do what you love & love what ... DR ANIL KUMAR SINHA I Don't Like What I Do, I Love What I Do! JOHN PETERS When I know what to do, everything is so easy. LORRIN L. LEE If it isn't contributing to getting you where you want to be a year from today, then don't put it on... MANI S. SIVASUBRAMANIAN Wisdom consists not so much in knowing what to do in the ultimate as knowing what to do next HERBERT HOOVER We're deciding just on what we're going to do with the building to participate in the redevelopment ... DWIGHT MILLER Sheep don’t need the shepherd to be what they are. The shepherd needs sheep to be what he is. LJUPKA CVETANOVA She was tired of everyone deciding her life for her. She was ready to figure out who she really was-... MARISSA MEYER Many are arrogant because of the knowledge they possess, but they have no knowledge of how arrogant ... MADDY MALHOTRA What one promise do you need to claim? Find it. Don't give up. Cling to it. CRAIG GROESCHEL Romance is like having to go through security at airports in order to get on the plane. BOBBY W. MILLER This is important because many US companies only do offshore business with companies that have this ... AILTON NASCIMENTO I'm confused that there is a lack of faith in listening to and deciding what is a great song and... PATTY GRIFFIN Octopus can fish for prey while deciding what color and pattern to turn, what shape to make their bo... SY MONTGOMERY We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do gre... TIM COOK
More Walter Isaacson
I've always had an abundance of material about the subjects of my biographies. WALTER ISAACSON And if you don't have your ears open, you're not going to be able to figure out what you sho... WALTER ISAACSON I think it is valuable and should be valued by its consumers. Charging for content forces discipline... WALTER ISAACSON Yeah, I think that his great creation was not any one product but a company in which creativity was ... WALTER ISAACSON I don't think there was enough skepticism because I think most of us kind of believed that Sadda... WALTER ISAACSON We have to compete in a universe of 200 networks, so we have to carve out our own niche, and to me, ... WALTER ISAACSON But the point is to get a whole new generation of people and people in general more re-engaged in ne... WALTER ISAACSON I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of... 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WALTER ISAACSON I think the McCain and Lieberman talk about the need for civility in public discourse is right at th... WALTER ISAACSON Steve's head dropped and stared at his feet. After a weighty, uncomfortable pause, he issued a chall... WALTER ISAACSON There should be an honored place in history for statesmen whose ideas turned out to be right. WALTER ISAACSON I'll be in Philadelphia. They are throwing a huge party for him. Hundreds and hundreds of people are... WALTER ISAACSON Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless ... WALTER ISAACSON It was elitism, sort of a condescending elitism that looked down on Franklin for having basic middle... WALTER ISAACSON It was important, his father said, to craft the backs of cabinets and fences properly, even though t... WALTER ISAACSON The people who invented the twenty-first century were pot-smoking, sandal-wearing hippies from the W... WALTER ISAACSON I actually think Bill Gates is conventionally smarter, even though it's a dumb word, but mental ... WALTER ISAACSON Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs ... WALTER ISAACSON Benjamin Franklin: An American Life WALTER ISAACSON Was [Steve Jobs] smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were ... WALTER ISAACSON I don’t have any skeletons in my closet that can’t be allowed out. WALTER ISAACSON I never worried about money. I grew up in a middle-class family, so I never thought I would starve. ... WALTER ISAACSON Steve Jobs thus became the greatest business executive of our era, the one most certain to be rememb... WALTER ISAACSON As part of the deal, Dylan appeared in a television ad for the iPod, featuring his new album, Modern... WALTER ISAACSON Стив считал: в гениальном компьютере аппаратное и прог... WALTER ISAACSON «Это самый дорогой телефон в мире, — говорил Стив Балл�... WALTER ISAACSON I discovered that the best innovation is sometimes the company, the way you organize a company. WALTER ISAACSON As Osborne famously declared, "Adequacy is sufficient. All else is superfluous." Jobs found that app... WALTER ISAACSON Google, you fucking ripped off the iPhone, wholesale ripped us off. Grand theft. I will spend my las... WALTER ISAACSON Form follows emotion WALTER ISAACSON He had the uncanny capacity to know exactly what your weak point is, know what will make you feel sm... WALTER ISAACSON Simply handing over your iPod to a friend, your blind date, or the total stranger sitting next to yo... WALTER ISAACSON Steve has a reality distortion field.” When Hertzfeld looked puzzled, Tribble elaborated. “In hi... WALTER ISAACSON The reality distortion field was a confounding mélange of a charismatic rhetorical style, indomitab... WALTER ISAACSON There are parts of his life and personality that are extremely messy, and that's the truth WALTER ISAACSON I think the biggest innovations of the twenty-first century will be the intersection of biology and ... WALTER ISAACSON So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality.... WALTER ISAACSON Was he smart? No, not exceptionally. Instead, he was a genius. WALTER ISAACSON Steve Jobs had a tendency to see things in a binary way: "A person was either a hero or a bozo, a pr... WALTER ISAACSON The older I get, the more I see how much motivations matter. The Zune was crappy because the people ... WALTER ISAACSON if you can't keep him interested, that's your fault. WALTER ISAACSON Remembering that you are going to die is the best way I know to avoid the trap of thinking you have ... WALTER ISAACSON What are the five products you want to focus on? Get rid of the rest, because they’re dragging you... WALTER ISAACSON You should never start a company with the goal of getting rich. Your goal should be making something... WALTER ISAACSON On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market... WALTER ISAACSON Steve Jobs: “The best way to predict the future is to invent it. WALTER ISAACSON People who know what they’re talking about don’t need PowerPoint. WALTER ISAACSON If you act like you can do something, then it will work. WALTER ISAACSON Years later, on a Steve Jobs discussion board on the website Gawker, the following tale appeared fro... WALTER ISAACSON Jobs had always been an extremely opinionated eater, with a tendency to instantly judge any food as ... WALTER ISAACSON Sometimes, to relieve stress, he would soak his feet in the toilet, a practice that was not as sooth... WALTER ISAACSON In two days he saw Rupert Murdoch, his son James, and the management of their Wall Street Journal; A... WALTER ISAACSON In a bravura demonstration of stonewalling, righteousness, and hurt sincerity, Steve Jobs successful... WALTER ISAACSON Otherwise, as Dylan says, if you're not busy being born, you're busy dying. WALTER ISAACSON I think different religions are different doors to the same house. Sometimes I think the house exist... WALTER ISAACSON If you want to live your life in a creative way, as an artist, you have to not look back too much. Y... WALTER ISAACSON When he was turning thirty, Jobs had used a metaphor about record albums. He was musing about why fo... WALTER ISAACSON He also came to like the idea of having a uniform for himself, because of both its daily convenience... WALTER ISAACSON Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five b... WALTER ISAACSON I believe that love is a better teacher than a sense of duty,” he said, “at least for me. WALTER ISAACSON After the applause, he used the quotations book to make a more subtle point, about his reality disto... WALTER ISAACSON reality has an odd habit of catching up with satire. WALTER ISAACSON I want it to be as beautiful as possible, even if it's inside the box. A great carpenter isn't going... WALTER ISAACSON More people show up for the (general election) than do the primary. Nobody can give a good enough re... ALAN ISAACSON It's a definite economic boost for the state, especially in the post-Christmas season. It's good exp... ALAN ISAACSON I feel like I am getting hit from both sides. I oppose bringing this up just after the impact fees. ALAN ISAACSON We want to offer developers a carrot rather than beat them with a stick. ALAN ISAACSON We're not against vacationers, but those of us who live here would like to have housing to continue ... ALAN ISAACSON The economic activity is not isolated to just Park City. It looks like they're spreading around more... ALAN ISAACSON But you should be prepared for it. BEN ISAACSON It's a great way to drive traffic. BEN ISAACSON I haven't seen one single case of a company posting a [privacy] policy and abusing it. We've done wh... BEN ISAACSON Most companies have Web pages now, even if it's just a one-page [online] brochure. Now, the question... BEN ISAACSON Today, Tom Reilly threw the entire gay community in front of the bus. We are stunned and horrified b... ARLINE ISAACSON We are fully aware that the votes of somebody like Phil Travis could be affected by Reilly's decisio... ARLINE ISAACSON We feel like Reilly put the entire gay community in front of a bus today. ARLINE ISAACSON They kept going hard after the tailback to stop that all night. We went with the reverse to catch th... DICK ISAACSON We have some juniors on this team and I challenged them this week. I wanted them to use this game to... DICK ISAACSON I got selfish tonight. This is my last Manual game so I asked them to win it for me. DICK ISAACSON We're hopeful. We have our fingers crossed. DICK ISAACSON He's got the physical talent. DICK ISAACSON One night in practice we just threw him back there to see what would happen - kind of a garbage-can ... DICK ISAACSON If he catches that ball, we probably win 3-0. Paul knows he should have caught that ball. I just ask... JAMI ISAACSON We have 13 seniors and a good group of freshmen. We dealt with injuries last year, but I think we'll... JAMI ISAACSON Offensively, we can go a lot of ways. But it is the pitching I'm really excited about. JAMI ISAACSON We are going to play him right away. With some freshman, you throw them in and pull them out. Someti... JAMI ISAACSON I think it's a great day for PTI. I think this will allow the citizens of the Triad to fly out of PT... HENRY ISAACSON Next to his family and his friends, the airport was his true love. We owe the new terminal to Stanle... HENRY ISAACSON I'm going to make them keep their word. We're going out to see them middle of next week and that's g... HENRY ISAACSON I'm hoping that we've had enough conversation with the other airlines that they're going to keep the... HENRY ISAACSON They deny committing the crime. The defense is they didn't do what's alleged by Mr. Perez. JOEL ISAACSON Did you tell the whole and entire truth in your report? JOEL ISAACSON Wouldn't you feel better if he were hear to tell you? JOEL ISAACSON Retirement is an area where there is a lot of depression. There's only so may 'early-bird specials' ... JOEL ISAACSON They think you don't have to have exposure to certain areas -- you just have to buy the big names, JOEL ISAACSON And that will raise your cholesterol, JOEL ISAACSON Once you object to alcohol and gambling, then you can raise questions about the violence in Rap musi... JOEL ISAACSON Gifts must affect the receiver to the point of shock. WALTER BENJAMIN America's health care system is neither healthy, caring, nor a system. WALTER CRONKITE I look forward to making tangible and inspirational contributions to the Houston Technology Center... WALTER O'BRIEN Every passion borders on the chaotic, but the collector's passion borders on the chaos of memori... WALTER BENJAMIN All human knowledge takes the form of interpretation. WALTER BENJAMIN I can never believe how much time and energy and money and talent and everything else is being poure... WALTER BECKER There are some things that I write that I know are personal in a way, or the gag is so obscure that ... WALTER BECKER We have been fortunate enough to do something that has always been out of the mainstream and yet hav... WALTER BECKER All our wives are experimental psychologists. WALTER BECKER If there's a strange way to do something, I would certainly like to know about it. I feel that I... WALTER BECKER I always look for the weirdest note to land on. I felt that that was the least I could do for the gr... WALTER BECKER From a linguistic point of view, you can't really take much objection to the notion that a show ... WALTER BECKER That's sort of what we wanted to do: conquer from the margins, sort of find our place in the mid... WALTER BECKER You have a kid, and it's like, 'He's gotta go to college! Gotta have some clothes!' WALTER BECKER '8 Miles to Pancake Day' is a reconciliation of the classic space-time dilemma. WALTER BECKER It seemed like the more complex the music we were playing, the less able we were to guarantee its co... WALTER BECKER There was a film called 'FM,' and we were asked to do the title song. And I said, 'Does ... WALTER BECKER 'Deacon Blues' was special for me. It's the only time I remember mixing a record all day... WALTER BECKER The protagonist in 'Deacon Blues' is a triple-L loser - an L-L-L Loser. It's not so much... WALTER BECKER There's a great freedom in writing by yourself. You can write anything you want. WALTER BECKER I spent a couple of years not doing any music or anything, just here in Hawaii trying to get healthy... WALTER BECKER I'm not interested in a rock/jazz fusion. WALTER BECKER It's great fun to play with a really good band. WALTER BECKER People are really exercised about one particular thing, and that is themselves. They will bore you e... WALTER BECKER Rock music is being systematically merged with fashion. WALTER BECKER Cynicism, I contend, is the wailing of someone who believes that things are, or should be, or could ... WALTER BECKER When you start to work with someone, there's a negotiation that takes place involving what's... WALTER BECKER My primary influences were the best jazz players from the 50's and 60's and later some of th... WALTER BECKER I listen to a mixture of old jazz, contemporary, pop, some world beat stuff and various odds and end... WALTER BECKER I'm a self-taught musician aside from what I've been able to pick up from other players. WALTER BECKER Honor sinks where commerce long prevails. WALTER BAGEHOT You may talk of the tyranny of Nero and Tiberius; but the real tyranny is the tyranny of your next-d... WALTER BAGEHOT An influential member of parliament has not only to pay much money to become such, and to give time ... WALTER BAGEHOT No real English gentleman, in his secret soul, was ever sorry for the death of a political economist... WALTER BAGEHOT The being without an opinion is so painful to human nature that most people will leap to a hasty opi... WALTER BAGEHOT No great work has ever been produced except after a long interval of still and musing meditation. WALTER BAGEHOT Public opinion is a permeating influence, and it exacts obedience to itself; it requires us to drink... WALTER BAGEHOT The habit of common and continuous speech is a symptom of mental deficiency. It proceeds from not kn... WALTER BAGEHOT All the best stories in the world are but one story in reality - the story of escape. It is the only... WALTER BAGEHOT Life is a school of probability. WALTER BAGEHOT It is unsound for an independent editor to be a financial contributor to any cause which would cause... WALTER ANNENBERG I have very little respect for Nancy Reagan. There is something about her that is very petty. WALTER ANNENBERG I cannot compromise or inhibit my independence. WALTER ANNENBERG Your Majesty, I took the liberty because I was so desirous of visiting alone with you for a few minu... WALTER ANNENBERG God grant you the strength to fight off the temptations of surrender. WALTER ANNENBERG You will not be satisfied unless you are contributing something to or for the benefit of others. WALTER ANNENBERG What matters is that you are doing what you think is right based on the standards which you hold. WALTER ANNENBERG The greatest happiness comes from being vitally interested in something that excites all your energi... WALTER ANNENBERG Live rich, die poor; never make the mistake of doing it the other way round. WALTER ANNENBERG I shall participate, I shall contribute, and in so doing, I will be the gainer. WALTER ANNENBERG Adversity tests us from time to time and it is inevitable that this testing continues during life. WALTER ANNENBERG Accomplish something every day of your life. WALTER ANNENBERG People who think about art as an investment are pathetic. WALTER ANNENBERG The test of character is having the ability to meet challenges. WALTER ANNENBERG In the world today, a young lady who does not have a college education just is not educated. WALTER ANNENBERG Never buy four C-plus paintings when you can buy one A. WALTER ANNENBERG My country has been very good to me; I must be good to my country. WALTER ANNENBERG Some people find an interest in making money, and though they appear to be slaving, many actually en... WALTER ANNENBERG Many activities and team play participation will give you a training that will prove invaluable late... WALTER ANNENBERG Too much work, too much vacation, too much of any one thing is unsound. WALTER ANNENBERG The greatest power is not money power, but political power. WALTER ANNENBERG I am responsible. Although I may not be able to prevent the worst from happening, I am responsible f... WALTER ANDERSON