Once the chute opened, of course, we were floating, and it was just beautiful. It was awesome.

This is the most expensive six minutes I've ever spent in my life.

From there, different people would say, 'So what are you going to do next?

It's one of the most beautiful sceneries you could ever take a photograph of.

It always looks beautiful from out there. You don't see the trash and the gunk, ... I've always been fascinated about being in a balloon - it's as close to flying as you can get without being a bird.

Is it going to be great out of the chute? Probably not. But it'll be a solid implementation and a lot of customers will take advantage of it.